// Creative Director at Nossa™
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Background Songs

BackGround songs

During the COVID-19 pandemic, Minipreço supported emerging musicians who were struggling due to the lack of live performances by replacing in-store background music with these artists' songs, paying them for broadcast rights and creating continuous playlists to boost their exposure and royalties. Additionally, Minipreço transformed one store into a mini-stage for live concerts, streamed on Instagram. This campaign provided essential support to young artists, increased their visibility, and highlighted Minipreço's commitment to supporting the community.