// Creative Director at Nossa™
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Book It Not to Go

Book it not to go

The village of Vilar, submerged for nearly 70 years by the Cabril dam, has resurfaced due to extreme drought. On World Water Day, NOSSA and ANP|WWF turned the ruins into a symbolic Local Accommodation to raise awareness about water scarcity. They created a booking website where each virtual check-in turned into a donation for water restoration projects. The campaign generated widespread media attention and highlighted the harsh reality of drought, making the issue more visible to the public.