The Longest Live Streaming Ever

WWF addressed the issue of plastic pollution with a groundbreaking approach to draw attention and drive action. They launched the longest live streaming event ever, focusing on a plastic bottle with a 24/7 feed set to end in 450 years, reflecting the long decomposition time of plastic. This dramatic initiative aimed to emphasize the severity of the problem. The campaign went viral, was widely shared on social media, and garnered over 450,000 petition signatures, reaching nearly 2.5 million people in Portugal, including government officials. It played a role in the 2020 ban on single-use plastics in Portugal, demonstrating the effectiveness of impactful and engaging communication.