Hello, I’m Rafael Pfaltzgraff.
I’m a Creative Director at LePub Milan and a One Show Jury member, with an international career spanning Brazil, Portugal, and Italy.
In 2026, I was awarded 2 Gold, 3 Silver, and 1 Bronze Cannes Lions, contributing to LePub Milan being named Cannes Lions Agency of the Year and Heineken being recognized as Cannes Lions Client of the Year.
Before joining LePub, I spent a decade in Portugal, where I helped transform Nossa, an independent agency, into one of the country’s most awarded and respected agencies. During that time, I played a key role in winning major accounts across both the private and public sectors while leading the agency’s creative vision and building high-performing teams.
Over the years, I’ve had the opportunity to lead creative teams and create work for some of the world’s most iconic brands, earning recognition at major international award shows, including Cannes Lions, D&AD, Clio Awards, El Ojo, Webby Awards, New York Festivals, and ADCE.
Born and raised in Rio de Janeiro and holding dual Portuguese citizenship, I’ve always believed that the best ideas emerge when different perspectives collide. Working across cultures and markets has shaped my approach to creativity, combining strategic thinking, cultural relevance, and bold execution to create work that people genuinely care about.
Beyond building campaigns, I’m passionate about creating environments where creative talent can thrive. I see creativity as a team sport—one that requires trust, collaboration, ambition, and a relentless pursuit of better ideas. My role is not only to create outstanding work but also to inspire teams to push boundaries and unlock their full potential.
In recent years, I’ve become increasingly interested in ideas that generate positive social, cultural, and environmental impact. I believe creativity has the power to influence behavior, challenge conventions, and create meaningful change for both brands and society.
As the industry continues to evolve, I remain driven by the same belief that has guided my career from the beginning: great creativity has the power to connect people, transform businesses, and leave a lasting mark on culture.
