Hello, I’m Rafael Pfaltzgraff.
I’m a Creative Director at LePub Milan and a One Show Jury member, with an international career spanning Brazil, Portugal, and Italy.
Over the years, I’ve had the opportunity to lead creative teams and develop work for some of the world’s most iconic brands, earning recognition at major international award shows, including Cannes Lions, D&AD, Clio Awards, El Ojo, Webby Awards, New York Festival, ADCE.
Born and raised in Rio de Janeiro and holding dual Portuguese citizenship, I’ve always believed that the best ideas emerge when different perspectives collide. Working across cultures and markets has shaped my approach to creativity: combining strategic thinking, cultural relevance, and bold execution to create work that people genuinely care about.
Beyond building campaigns, I’m passionate about building creative environments where talent can thrive. I see creativity as a team sport, one that requires trust, collaboration, ambition, and a relentless pursuit of better ideas. My role is not only to help create outstanding work but also to inspire teams to push boundaries and unlock their full potential.
In recent years, I’ve become increasingly interested in ideas that generate positive social, cultural, and environmental impact. I believe creativity has the power to influence behavior, challenge conventions, and drive meaningful change for both brands and society.
As the industry continues to evolve, I remain motivated by the same belief that has guided my career from the beginning: great creativity has the power to connect people, transform businesses, and leave a lasting mark on culture.
