The best cookie policy

Craving some cookies? Somersby launched a campaign where visitors to their website who accepted the brand’s cookie policy received actual cookies delivered straight to their door. The campaign was created after Somersby discovered that 80% of websites in Portugal were not complying with cookie usage regulations (according to KPMG data). In response, Somersby transformed the often-annoying pop-up into a playful and engaging communication tool, showing that, for once, accepting cookies online was truly rewarding.